What does 'question wording' focus on in the context of surveys?

The focus of 'question wording' in the context of surveys pertains to the specific phrases and language used in the questions presented to respondents. The choice of words, phrases, and overall phrasing can significantly influence how respondents interpret questions and, subsequently, how they respond. Precision in language helps ensure that the intended meaning is conveyed clearly, minimizing potential biases that could arise from ambiguous or leading questions.

For instance, using technical jargon can alienate participants who may not be familiar with such terms, while vague wording might lead to varied interpretations among respondents. Therefore, careful consideration of question wording is critical for the reliability and validity of survey results, as it directly impacts the clarity of the questions and the quality of the data collected.