What is a benchmark poll used for in a political campaign?

A benchmark poll is primarily used in a political campaign to gauge initial support for a candidate. This type of poll is typically conducted at the beginning of a campaign to establish a baseline understanding of how the candidate is perceived by the electorate. It collects data on voter preferences, awareness, and opinions regarding the candidate, which can inform campaign strategy and messaging moving forward.

By assessing the level of support and the demographics of the voters, campaigns can identify strengths and weaknesses in their approach, allowing them to tailor their outreach efforts effectively. The information gathered from benchmark polls is crucial for determining the candidate’s positioning relative to opponents and helps in setting realistic goals throughout the campaign.