Which type of survey is conducted with people arriving at an event?

An entrance survey is specifically designed to gather information from individuals as they arrive at an event. This type of survey targets attendees in real-time, allowing researchers to capture their immediate impressions, demographics, or other relevant data before they experience the event. This can be crucial for event organizers to assess expectations, gather feedback swiftly, and understand the audience's characteristics right from the start.

The other types of surveys serve different purposes. A benchmark poll is typically used to measure public opinion at a specific point in time, often before a campaign or initiative. A mass survey involves a larger sample and is often used to gather comprehensive data across a wide audience, but is not necessarily tied to the timing or context of an event. A tracking poll is used to observe changes in public opinion over time, typically through repeated surveys, and focuses on trends rather than immediate data collection at an event. Each of these serves distinct functions, but an entrance survey is uniquely tailored for the moment when attendees first arrive.